VRNation ProAcademy Pillar Sponsorship

Each sponsorship directly supports the creation and delivery of content within one of the Academy’s Ten Core Pillars of Excellence. Pillar Sponsors are recognized as thought partners who contribute to the advancement of professional standards within their focus area.

Benefits Include:

• Logo placement on all content, modules, and marketing related to your sponsored Pillar
• Recognition as the exclusive sponsor for that Pillar (limit one per category)
• Opportunity to provide educational assets such as webinars, whitepapers, or case studies relevant to your area of expertise
• Social media and email promotion during the launch of your sponsored Pillar
• Recognition in the VRNation Annual Conference Education Showcase
• Discounted add-on opportunities for Tech Talks Live or Roadshow presentations

The Ten Core Pillars of Excellence

1. Business Acumen — Finance, HR, owner relations, SOPs, and technology infrastructure
2. Safety — Home safety, guest safety, and emergency protocols
3. Customer Service & Sales — Building loyalty, guest communication, and upselling experiences
4. Operations — Housekeeping, maintenance, inspections, and process optimization
5. Marketing — Branding, storytelling, and digital strategy
6. Revenue Management & Performance Optimization — Pricing, analytics, and profitability
7. Insurance — Risk management and coverage essentials for STR professionals
8. Sustainability — Eco-friendly practices and responsible hospitality
9. Advocacy — Policy awareness, local engagement, and industry representation
10. Community & Networking — Fostering collaboration among peers and local alliances