Greg Reid took the stage at VRNation 2025 and did what he does best, flipped the script, challenged the room, and left zero space for playing small.

If you were there, you know. If you weren’t, here’s your second shot.

His book is still up for grabs in our store, packed with the same mindset shifts and straight-shooting perspective that had a room full of operators rethinking how they show up in business and life.